The word ecosystem has become a buzzword, if not overly abused in business parlance.
But to illustrate its importance, here are some links:
Stephen Elop of Nokia in his remark:
The game has changed from a battle of devices to a war of ecosystems.
Peter Chou, HTC CEO:
It’s the ecosystem, not the operating system
Several factors come in to play in this notion of building an ecosystem over building a business:
- Our markets have never had more access to real time information, yet never had less time or attention to consume our messages
- Social behavior has become a business expectation and means of communication rather than a business tactic
- Almost every service, solution, product or idea can be acquired for free, the market now only pays for an experience
Given those factors, I believe that even the simplest business ecosystem must include:
- A strategic emphasis on building a collaboration community around prospects, customers, suppliers, partners and competitors
- A commitment to the publishing of concepts, ideas and methodologies in every size, shape and format
- The packaging of content in both free and premium models that leverage a market’s desired consumption devices
- The development of products that support services and services that support products
- A leadership brand that can build and tell stories and a commitment to get in front of audiences
- The building of personalized hubs of communities in the social spaces where our markets hang out
- The construction of a formal network of partners that provide every product and service our markets need
- The Fusion of online and offline tactics as a way to create more convenient, yet highly personal engagement
And, hanging somewhere above the ecosystem, much like the atmosphere, is the overarching need for a simple, inspirational, purpose driven vision that drives the system and runs through every story, hire, decision, message and brand asset.
To complement the cliche,
It’s the ecosystem, stupid